When we are talking about the marketing strategy of any product, then boxes play an as important role in it. Without boxes, any marketing strategy could not be complete, and all the marketers add packaging to the marketing mix now. This tells us about the importance of the boxes in marketing. In the marketing mix, there are five p’s now; product, price, place, promotion, and packaging. So, avoiding packing of the product means no branding of the product.
Product packaging design is key to success in the market:
The design of the box is the first and foremost important as it is the first impression of the product. This tells the customers about the standard, usability, and inside product awareness. The same is the case with custom lipstick boxes that must look mesmerizing and attractive to the customers. These lipstick cartons tell the price, shades, and information about the lipstick. If we talk about the design, there are unlimited options for the customers.
- Straight tuck end boxes
- Reverse tuck end boxes
- Auto bottom lipstick boxes
- Window and die-cut lipstick boxes
These are the common designs that one could use for the packaging of lipstick. In ad to this, all these designs could be customized and personalized in colors, size, and other variants. So, one should focus on the design of the box and tell the right things to the customers.
Strategic factors of marketing for lipstick brands:
Of all strategic marketing factors, packaging is one of them that can never be avoided. Every strategic marketing includes the following points. Segmentation, targeting, positioning, promotional tactics, monitoring, evaluation, and marketing plan. Here in these factors, the promotion revolves around the packaging, as packaging is the marketing tool that helps in the promotion and branding of the lipsticks. This tells the customer about the brand, and all the branded products are differentiated because of the packaging style and quality of the product. Do the following for the branding of the lipsticks;
- Print your logo on the box
- Print the address, contact details, monogram, and slogan of the company.
- Use the seal on the box so it tells about the brand
- Make unique style boxes associated with the product design and synchronize with company goals directly.
- Tells the customer about information as much as you can by using boxes
- Use the same box design in all marketing campaigns.
By using all the above-mentioned points, marketers can build the best fit and best mix of product branding and marketing.
Position your cosmetic brand through custom lipstick boxes
Position of the product in the mind of the customer leads to loyal and repeat customers. As packaging standards, efficiency creates an image in the mind of the customer and positions someplace. Good and protective packaging with branded stuff adds value in the box and position the best in the mind of the customers. This position helps in branding and expressing the information about the product. Loyal customers spread the voice and convey the brand name to others. So. The position of a brand in the mind of the customers is partially played by the packaging, its quality, and customization.
Use the storytelling factor through printing on boxes
A good custom lipstick boxes tells the story of the brand by printing the milestones achieved, certifications, and different national level licenses to help the customer in knowing the story and history of the company. All this becomes possible because of the advertisement, promotion, and packaging of the lipstick. Because of this reason, lipstick manufacturers always prefer custom lipstick boxes and only wholesale production.
An energetic and positive story of the brands leads to more sales and branding. As brand-conscious people by-products with good background and quality of the product. So, it is mandatory for the brands to place the story on the box, either visually or textually.
Easy way of communicating the brand values
By writing about the brand on the box, another benefit that one could gain is communication. A direct communication that tells the customers about the company or brand directly. As packaging is a tool of communication and they should be no barrier in this first intact of the customers towards the product. So, it is important for any wholesale lipstick production to take care of the communication and design a self-marketing box that communicates well with the customers.
Allow marketers to communicate via a blank canvas of packaging
A blank box could be customized and personalized according to the requirements of the brand. This is why brands want to get only customized boxes at all? So, print the mandatory and essential stuff o the box and increase the impact in the form of communication.
Build your brand trust through authenticating packaging
The brand is another name of the trust, and people love it because of the same quality, good price, and easy availability of the brand. This is why you should have the authenticated packaging and boxes for the lipsticks?
Consistent packaging and standardized boxes directly lead to branding in the long run. Furthermore, brands append the QR codes on the box that help in branding, tracking, and knowing about the original brand products.
Add a few key features to the packaging design
This is very important to know about the important features of lipstick boxes. As customer lipstick boxes, wholesale production requires the following factors to be covered.
- Clarity
- Practicality
- Consistency
- Typography
- Sustainability
- Functionality
The clarity in the products in clear communication with the box makes them practical. Add to this, and a consistent design leads to the branding. Furthermore, the typography sets the formatting and differentiates your lipstick from others. Next to this, the sustainability and functionality of the box help the customer to become loyal and convert into sales.
Design packaging as per its purpose
There are different purposes of the product designs. This is a well-known phrase that Chinese products have no brand. This is because they have no consistency, wholesale production, and no branded packaging. So, here We will discuss the two major purposes of the packaging for non-Chin cease products.
- Retail
- Shipping
- Wholesale
As retail products have direct connections with the customers, these are designed to target the customer-centric approach. Other than this, shipping boxes are less brand but more protective and large in size because they are being used for transportation. Their approach is safety and durability. In the end, wholesale boxes are also less on branding and more focused on the cost of the box.
Final words
In the end, branded lipstick boxes lead to more sales and position them better place in the mind of the customers.
