Welcome back! In my last post, I showed you how to create a blog. Now it’s time to start blogging.
Writing a blog is easy, but writing a good one takes some time and practice. A good blog post can help your business grow its online presence by attracting new customers or clients with valuable information they’re looking for (which will then drive traffic back to your website). It can also keep existing customers happy because they know that their favorite company cares about them enough to provide useful content on its website.
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Plus, blogs give businesses a chance to share their expertise in certain areas – this helps establish authority within an industry and gives readers something else besides products or services from which they could benefit!
Choose a topic that is close to your heart.
When choosing a topic, it’s important to consider how much energy you can put into writing the blog post. If a blog post is going to take up too much of your time and energy, it may not be worth it. You will want to choose something that is close to your heart or something that you know a lot about so that the content comes naturally when writing your article.
You should also make sure that the topic has some relevance for your audience; otherwise, they may not read it in its entirety or share it with others. If people don’t feel like the information applies directly to them (or if they don’t find themselves interested in what you have written), then chances are good that they won’t come back and read any more of your articles either!
Plan out your blog post (blog) by writing out an outline.
Get a pen and paper, or open up a spreadsheet on your computer.
Write down the key points you want to get across in your blog post. Start with the most important information first, then work your way down to less important details.
Give each major topic area its own section within your outline so it’s easier for you to keep track of what needs writing and what doesn’t need writing yet (i.e., don’t make yourself write about everything at once).
Reference all of your sources with hyperlinks.
When you use a quote or paraphrase someone else’s work, be sure to reference it. This is an important thing for readers to know and shows them that you’ve done your research.
You can do this by using the author’s name and year of publication in parentheses after a direct quote: “Jane Smith wrote, ‘I love writing.’ (2007).”
You also have the option of providing a footnote or endnote with full bibliographic information so that people can learn more about where they can find this information themselves if they’re interested.
When in doubt, check out your university library’s website and search for “citation generator”. There should be one available there so that you can generate citations on demand—and don’t forget to cite yourself!
Take time to craft your headline
Your headline is the most important part of your blog post. It needs to be catchy and easy to share, while at the same time entice people to click through to read more. A good way of doing this is by using numbers, keywords and a question in your headline. You should also ensure that it’s easy to understand and remember—this will help you gain more traffic from search engines like Google!
Don’t write long, drawnout paragraphs.
Be concise. The best way to avoid long, drawnout paragraphs is to write short, concise sentences. Keep your content organized and easy to read by breaking up your message with subheadings and bulleted lists where appropriate. This gives the reader some variety in how they can digest what you’re saying—so they don’t feel like they’re having to read the same thing over and over again with no variation or change in tone or pace.
Be active! The easiest way to do this is by using active voice instead of passive voice. Active voice puts emphasis on the subject (the person doing something), whereas passive voice places emphasis on whatever’s being done (to someone). For example: “The article was written last week” vs “Last week, an article was written.”
In active voice sentences, we know who did what (the writer) because it tells us directly; in passive sentences we don’t know who did what because there’s no indication given as such until later in a sentence when we learn about an agent acting upon their object instead of acting directly themselves.