The benefits of custom retail packaging are numerous. These include: Enhancing the customer experience, reducing extra packaging, and maximizing brand recognition. These advantages also include reducing unnecessary different packaging and shipping costs. Read the rest of this article to learn more about the benefits of custom packaging for retail. You’ll learn how to create your brand narrative through packaging. Here are some tips to make your retail packaging a success. Whether you’re a brick-and-mortar retailer or an online store, here are three reasons why custom retail packaging is necessary for your business.
Enhances the customer experience
If you’re wondering how to make your products look good and enhance the customer experience, think of how Zalora, an e-commerce fashion website, did it. In the early days, they shipped packages to customers’ houses, but now they ship to 7-11 stores instead. This simple change in their business model has become a benchmark in the customer experience. This success can be attributed to the fact that they understood the customer’s point of view and turned an opportunity into an adventure.
While you can always make your products look great, a customized package conveys a more memorable brand experience. Consumers who receive an exciting package are more likely to remember that brand instead of purchasing a competing product. Custom packaging also keeps your products flawless. It’s a great first impression for new customers, making them more likely to buy from you again. Stock packaging doesn’t allow customers to think about your brand.
It makes an excellent first impression.
One of the best ways to promote your brand is through retail custom packaging. These unique packaging options are a proven way to reach a large audience and create hundreds of impressions. Custom packaging promotes your brand name and logo and makes a memorable first impression with your primary target audience. Custom packaging creates an unforgettable first impression and dramatically increases your social media following and customer retention.
A product’s packaging is one of the easiest ways to build brand recognition and connect with customers. Some companies have gotten their name and brand recognition from the packaging of their products, such as Coca-Cola’s signature red and white cans. Apple has a sleek iPhone Box, and McDonald’s has its signature Happy Meal box. Custom retail packaging gives your brand a unique opportunity to capture customer attention. Because it is the first thing, potential customers see, your custom packaging can be the first thing they see, making it crucial to make a great impression.
Reduces packaging extras
Packaging is one of the most critical aspects of successful e-commerce or retail business. In many cases, extra packaging takes up twice as much space as the product itself, adds a layer of unnecessary waste, and is even harder to discard. Fortunately, some ways to minimize the amount of extra packaging your company has to deal with. Here are a few examples:
Enhances your brand
One of the most important ways to stand out in your retail space is with unique packaging. While many people think of custom packaging only for aesthetic purposes, it can also be helpful for other reasons. Customers quickly judge a product by its packaging, and they will likely notice your brand’s branding when they receive your mailer or order confirmation. Use this opportunity to make a lasting impression. Here are four reasons to make use of custom retail packaging.
Excellent retail packaging is essential for retail sales. 64% of shoppers make their purchase based on its packaging, and rarely do they do any additional research. Custom retail packaging can attract new customers and turn existing ones into loyal fans when appropriately designed. Customers see your packaging first, and intelligent custom packaging uses only a few seconds to make a good impression. Your packaging also helps to communicate your brand promise, which is what customers want.