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Rewards are something that many businesses and start-ups are moving away from as they realize that customers today are going to expect a quality experience. As a result, they’re going to expect things to be consistent and to work flawlessly, and are less likely to forgive a flaky experience.
While rewards can be done consistently, you have to take great care to ensure that they are well designed and of the highest quality. As is the case with any product, you need to be honest with your customer if they do not receive the rewards they want.
When you’re ready to create great rewards for your customer, you’ll want to make sure you have a great system in place that keeps them in the loop and makes sure they get the results they want.
Here is a detailed guide for creating professional rewards.
Creative Rewards Checklist
1. Getting Started
Your best initial source of inspiration for rewards will be your existing website. How can you design a site that’s truly eye-catching and engaging, taking your customers to places they can’t go on their own?
What types of rewards can you put in place that bring your business to life? Will these rewards be unique enough to make them stand out from the competition? Will they really entice your customers to part with their money?
Once you have an idea for your rewards, it’s important to think through what it takes to bring them to life.
Just looking at a picture of a reward doesn’t give the customer enough of an idea of what they can expect when they purchase.
Your customer’s needs, their budget, their interests, and what they’re planning to buy may differ greatly.
Use design tools such as Adobe Sketch or Adobe Photoshop and do a quick mock-up to show your client what the idea of a perfect reward can look like before they commit.
Make sure to let your customer know that it’s a concept at this stage.
If you want to be confident that the idea of the rewards you’re working on will be perfect, try pitching your idea to the client so they can see exactly what you’re thinking.
While it’s important to provide a concept that your customer can see and fall in love with, it’s also important to let them know that you’re open to their ideas as well.
Whether they agree with your idea or not, they may find some other potential rewards ideas that you’ve missed.
2. Creating Your Design
To create your rewards design, it’s important to take your time and make sure you’re choosing the perfect design.
First, you’ll need to decide the look and feel of your rewards, and think about what needs to happen before the customer buys.
The kind of look you need to provide depends on the size of the company, your target market, and the product or service that you’re selling.
If you’re designing for a small start-up, you can try and mimic the feel of your existing website design.
A website might not be the best solution for a company that’s trying to appeal to the largest possible market.
While keeping the design and feel of your existing website is a good starting point, it’s not the right solution for every project.
Rather, you may need to spend a little more time and money to create your own custom design for each individual product.
In doing so, you’ll need to be certain that your design works for the customer.
Your customers will want to be able to make a purchase quickly and easily and will want to be able to use the platform or service they purchased.
For example, if your product offers online payments, you need to make sure that the design of your product’s webpage makes it easy for the customer to pay you without having to re-enter their payment details for every purchase.
Once you’ve created a great design, it’s time to move on to the next stage in your process.
3. Going Live
The next stage is the moment your customer has paid for the reward.
Before they get their new rewards, they’ll need to sign up.
At this stage, you’ll want to send a message to your customers to make them aware that they’ve paid and will be receiving their rewards.
You’ll also need to create a unique URL to send customers to. While a simple “Click here to claim your reward” will suffice, you should consider more creative URLs, like this one from Amazon.
At this stage, the reward will still be sitting in your company’s design dashboard, waiting to be processed.
To prepare for going live, it’s important to ensure you don’t forget any of the steps from the earlier stages.
Remember that the customer must have signed up to be rewarded and they’ll need to have received an email from your business confirming the payment.
If they haven’t, they may not be able to claim their reward.
4. Shipping & Delivery
Once your customer has received their rewards, they’ll need to contact you to arrange delivery.
Ideally, your customer will be able to track their package and should receive an email to tell them that their rewards have been picked up.
If they have not received an email, they should contact your customer service.
There are various methods of tracking customers’ orders, including taking an image of the invoice or tracking number and then uploading it to their email.
If you’re unsure how to track a customer’s order, you should first contact your customer support.
5. Receiving Your Reward
It’s the final step in the process!
It’s now time for your customer to receive their rewards.
Your customer service should be able to provide them with a tracking number.
It’s important that they receive their rewards promptly, otherwise, you may experience delays in paying out your customers.
Some companies can provide instant credit to your customers, but it’s always advisable to ask the customer in advance before accepting any money for the reward.
If your customer does receive their rewards, the next step is to