Digital Marketing & SEO

6 Tips To Create Search Engine Friendly Urls

Search engine optimization has become more complex over the years, but one thing remains the same: URLs still have an impact on your page rankings with search engines like Google. To create search engine friendly URLs, keep these 8 tips in mind as you design your website or blog posts in WordPress.

1) Add Keywords To The Beginning Of Your URL

What’s in a name? According to Google, quite a bit. A study found that search engine rankings of sites with keyword-rich URL structures rank higher than those without them. For example, one of our clients recently worked with us to improve their SEO. We discovered that they weren’t using keywords in their URLs, so we suggested they include them in every page’s URL. They implemented our suggestions and saw an almost instant spike in rankings across major search engine—and even more traffic than before! If you’re looking for digital marketing services or a social media marketing agency in Surat.

It might be time to consider how your URLs can boost your ranking on Google. Use targeted keywords: If you’re looking for digital marketing services or a social media marketing agency in Surat, think about which words you want people to search for when they come across your site. You’ll want to make sure that each page is targeting specific keywords and not just general terms like digital marketing. Each web page should target relevant terms and phrases that are related to its content while still being natural enough for people searching online to read quickly and easily (like Surat digital marketing instead of SEO Company In Surat). Choose shorter domain names: Keep it short and sweet.

2) Use Dashes In Between Words

Consider using dashes in your URL instead of underscores or even spaces. Dashes are visually distinct and instantly convey your brand without adding any additional keywords to your URL. If you have a choice, use dashes to separate words in your URLs. For example, it makes sense for best-social-media-marketing-agency-in-surat to be different from the best social media marketing agency in surat. In short, by separating words with dashes instead of underscores or spaces, you can create more meaningful and search engine friendly URLs.

3) Don’t Forget About The Last Part Of Your URL

The last part of your URL (e.g., .html, .php, or .asp) can also affect your SEO and social media marketing efforts. If you’re using a CMS that creates subdirectories for you, pay attention to how those are labelled—are they vanity-tagged? Too long? Long enough to be search engine friendly? What about 301 redirects? Does your CMS handle them automatically or do you need to make sure each page has one set up correctly on your server? All these things can play a role in how both humans and search engines view your site’s content. And it’s worth getting everything right so that they can!

4) Include Hyphens And Lower Case Letters

Some of us are search engines and optimisation purists. If you know anything about SEO, it’s probably how important it is to make sure that pages load quickly, include great content and link out to high-authority sites. But did you know that a URL’s structure and specific components can affect how your site ranks on Google? Learn more by reading our list of search engine friendly URL tips below.

5) Avoid Underscores, Ellipses, Or Spaces In Between Words

Surround your targeted keywords with dashes, rather than underscores, and you’ll be taken more seriously by search engines. Any of these characters can be used to separate words in a URL, but Google views hyphens as signalling important words within a phrase. For example, if you have a sentence about your website’s content management system (CMS), rather than using cms-content-management-system as most CMS companies do, use cms-content-management-system. This will place your targeted keyword in its word and make it easier for Google to understand what each page is about digital marketing services.

6) Use A Hyphen If You Have Multiple Words In Your Domain Name

Include hyphens between words in your domain name, because hyphens won’t negatively impact search engine rankings, but spaces will. Some SEO experts claim that they don’t want to put anything before or after their keyword in a URL. While it’s true that you shouldn’t have other words after a keyword, it’s worth putting them before as well so you’re better optimizing for people searching through Google or any other search engine. (Example: This is the best social media marketing agency in Surat) Make sure your URL reflects what is actually on your page. You can use keywords naturally with relevant subdomains, directories and additional pages without creating duplicate content issues.

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